So you’ve come to understand that if you want to find a great new job opportunity, you need a strong LinkedIn presence. After all, hiring a professional LinkedIn profile writing service allows you to find new job openings, to communicate with other professionals in your industry and helps you better present yourself to potential employers.
It is no secret that hiring managers look up potential candidates online, and that LinkedIn is among the first stops they make. But what many people fail to realize is that hiring managers don’t browse through the entire LinkedIn profile of each candidate. Similar as with resumes, they simply can’t find the time.
Instead, the first thing they’ll do is look for the LinkedIn Summary, and that makes the summary one of the most important elements to landing a new job. The second thing hiring managers look at on your LinkedIn account is to see if you hired a professional photographer to take your LinkedIn profile photo.
So what is the LinkedIn summary? It is the same as the career summary you find at the very top of a high quality, professional resume, only somewhat longer. In a nutshell, it should showcase your core competencies, hard skills and abilities that you as an employee, can bring to a company.
What Should A LinkedIn Summary Look Like?
There are a few boxes you should tick when writing a LinkedIn summary, which can guarantee an easily digestible, informational piece that can help recruiters form an opinion on you as a candidate:
Show expertise
Be authentic
Be direct
Be concise
Call to action
One of the most important things to do is show expertise. You need to explain why you’re the perfect candidate, and the only way to do it is to showcase your core competencies, skills and abilities. Remember – hiring managers are short on time, so keep this one short, as well. Our preference is to make a bulleted list of all the things you can offer as a professional. Don’t worry if the list isn’t too long – if you have what the employer needs, you’ll get a call.
Another important thing when writing a LinkedIn summary is to be authentic. Hiring managers and employers are sick of copied and stolen content, generic summaries that can be found online and that tell close to nothing about you as a person and as a professional. Any reputable resume writing agency in Arizona will tell you that showing character and being authentic is one of the most important things when writing a summary.
Make sure not to share personal interests. Adding things like hiking, football, or playing a musical instrument is rarely something employers want to see here. You can leave that for further below in the profile. Finish the summary with a call to action. Encourage potential employers to give you a call or send you an email to learn more.
How To Get Job Interviews By Writing Professional LinkedIn Summaries
Many job seekers miss the point when writing a resume, or a LinkedIn summary. They can’t distinguish between what’s important, and what’s not.
They end up writing about things like what motivates them, which goals they’re trying to achieve, and what they’re doing in their spare time. They end up writing in first person, as if they’re creating an autobiography. The result is a boring wall of text that makes it harder for hiring managers to find the information they came seeking in the first place. Instead, hire a high-caliber resume writing company in your area.
DoMyResume.NET has, among other things, a Master Professional LinkedIn Profile Writer (MPLPW) that does a complete LinkedIn overhaul. LinkedIn summaries are an important chain in the hiring process and should not be taken for granted..